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ACCELERATE YOUR FUTURE 
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BUCKLE UP AND TACKLE THE EQUINOX EV CASE WITH GENERAL MOTORS

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Teams: Individually (1) or in a pair (2) 
(Tip: It's always more fun to include a road trip buddy!)
Format: Submissions must be uploaded in the form of a video that is a maximum of THREE (3) minutes. Feel free to get creative with it!
Deadline: Submissions must be uploaded by January 24th, 2025, no later than 11:59PM EST. 
YOUR SUBMISSION PUTS YOU IN THE RUNNING TO WIN $20,000 AND EXCLUSIVE CAREER OPPORTUNITIES.
General Motors is looking for your insights on the biggest challenge they face.

Your Task: develop a campaign with an overarching big idea grounded in consumer insights and data. 
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