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POWER YOUR POTENTIAL
SHIFT INTO DRIVE AND TACKLE THE COMPACT SUV CASE WITH GENERAL MOTORS
Teams: Individually (1) or in a pair (2)
(Tip: It's always more fun to include a road trip buddy!)
Format: Submissions must be uploaded in the form of a video that is a maximum of THREE (3) minutes. Feel free to get creative with it!
Deadline: Submissions must be uploaded by January 23rd, 2026, no later than 11:59PM EST.
YOUR SUBMISSION PUTS YOU IN THE RUNNING TO WIN $20,000 AND EXCLUSIVE CAREER OPPORTUNITIES.
General Motors is looking for your insights on the biggest challenge they face.
Your Task: develop a campaign with an overarching big idea grounded in consumer insights and data.
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